This jewelry store has ALWAYS been my go to store for the past 16 years. The owner is so sweet and his designs and pricing are better than any where else! Go now!

Great friendly service and great on prices I was expected to pay much more than I did. I will definitely be back.

Very helpful, highly recommend!! Chris was so wonderful helping me pick out my jewelry!

ABSOLUTELY HORRENDOUS EXPERIENCE!!!! STAY AWAYIf you look at the more recent reviews of this place, you will notice quite the disparity in opinion compared to a few years ago. Chris (the owner) and Platinum Jewelers are a complete and utter disgrace to the jewelery business. After being told an engagement ring would be ready on Thursday, it wasnt until 50 ignored calls and 48 hours later that I finally had the ring in my hand. BUT WAIT, THERES MORE!!! The following Saturday, while doing house work, the diamond completely fell out of the setting. When Chris was made aware of this, instead of offering to fix it, he made every excuse imaginable instead of taking accountability and fixing the situation. On Saturday, after going into the store to confront him, he agrees to have someone fix it and to get me an appraisal SO I COULD HAVE IT INSURED FINALLY... After another 50 ignored calls, I finally receive the ring on Sunday without my promised appraisal.After taking the ring to another jeweler and having them inspect it, they informed me that the ring had been rushed and nearly damaged.If you step into Platinum Jewelers and you see a troll named Chris with dog toys laying in the floor, blankets, and other junk in what is supposed to be a place of business, take my advice and turn the other way.PLEASE DO NOT GIVE THIS GUY YOUR MONEY!

EDIT: I will amend this once its resolved but so far very concerned about the odd hours and not being able to get in touch to pick up our wedding band.We ended up getting police involved and they were very familiar with the owner Chris. They said this happens often and its a regular thing that he goes MIA on clients. AVOID THIS SHOP!

STAY AWAY! This was a total nightmare. I dropped off a pair of cuff links for repair, and Chris made it sound like it was no big deal, and that they would be ready the following week. I never heard from him. I tried to call him multiple times and his phone number had been disconnected because he hadnt returned equipment to his provider. I had to drive in, and he said he had to send them to another jeweler, and again said they would be ready in a few days. LONG story short, and over a month later, and many trips to the store after he said they were ready, they were never done. Once, when we arranged a time to collect them, my wife went to collect them and the door was locked, the sign said open and the lights were on. When she called his cell which he had given us, the lights turned off. She went to the next door business to ask them if they knew Chris. The store receptionist went next door and saw Chris inside, waved, and saw him duck behind the counter. He was hiding from my wife, after he said we could come collect them. Finally, I called Chris and left him a message saying if I did not hear from him by the end of that night, I would be calling the police. So after repeated efforts to collect them from him unsuccessfully, and I filed a POLICE report. The officer went to the store, collected them for me. Chris told him a totally different story than he had been telling me about why he wasnt able to work on them. Unprofessional and untrustworthy. Ugh. There are more details, but this suffices. GO SOMEWHERE ELSE.

DO NOT....DO NOT GIVE THIS PLACE YOUR BUSINESS. ZERO STARS. READ OTHER RECENT REVIEWS.Chris, the owner is 100% sketchy and unprofessional. The worst customer service I have ever dealt with...My fiancé bought my engagement ring from Chris—which after the proposal I learned was a whole fiasco in itself. He did not have the ring ready when promised and communication was terrible! Then, the best part! Prong on the ring, broke at the base after 5 days of normal wear! And the diamond was lost. Searched for hours and luckily found the diamond only to deal with a very unapologetic Chris who basically insinuated I did something to break the ring and that that had never happened in “20 years” and there was basically nothing he would or could do. —also note, he had completely avoided my fiancé and his repeated request for an appraisal so we could get insurance on the diamond!!—After luckily finding the stone, we drove to the store after being promised it could be fixed that same day. Later, just to be told he would have it to us the next morning...Of course, never heard from him (a common theme in recent reviews)..after being ignored ALL DAY the following day my fiancé demanded to meet him to get the ring back fixed or not. Because at this point. He had the ring and our money and was refusing communication. Totally awful and sketchy feeling. Finally, after threatening a police report (another common theme in recent reviews) he suddenly had the ring and could meet for pick up.MY RING WAS CROOKED IN THE SETTING, BAND WAS BENT, AND PRONGS UNEVEN!!Also—still no appraisal which was again was promised at time of fixed pick up.Called several gemologist and jewelers in the area the next day. ALL which knew of his “fishy business” (their words). And reported his business was good in years past but most recently NOT THE CASE.Took the ring to a reputable jeweler. Good news! At least the diamond was real! However, jeweler was very unhappy with the way the diamond was set and “fixed” and setting has to be completely reworked.Currently waiting on ring to be fixed and appraised elsewhere...still no appraisal or another word from Chris which was now promised at time of fixed pick up.DO NOT WASTE YOUR TIME OR MONEY HERE. I will be reporting to the better business bureau. Do not be enticed by his cash deals. I don’t want any newly engaged couple or anyone for that matter to go through the stress I just went through over the past 72 hours.People that run business like this and take advantage of people’s hard earned money and savings are not worthy of being business owners in any industry—especially one that should be a happy one!Be warned, and shop elsewhere!

Yesterday I took a ring in to be appraised. I was immediately greeted by Nolan who was friendly and quickly impressed me with his knowledge of jewelry. He told me more than I ever knew about a bracelet that I owned and happened to be wearing that day. Chris, the owner, completed the appraisal while I waited. Both gentlemen were very professional and seemed to really enjoy what they do. Well done and low cost. I would definitely recommend them...and they have a nice selection of beautiful pieces available as well.

I first met Heather when she designed my wedding band 4 years ago. It is a perfect match to my ring and I LOVE it! Since then she has designed several pieces for my friends and family members that have all been gorgeous. Also, her prices are fair and unbeatable for the quality of jewelry you get. Would give Platinum Jewelers 10 stars if I could!

Great Place! Chris is fabulous! Dont let the curbside view fool you! I sold a gold bracelet to him for at least $35 more then I had previously been offered. Chris also fixed an antique gold tennis bracelet for me in-house (everyone else wanted to send it away and charge a fortune) in just 2 days! I have been so pleased with the service there, I am eager to continue to do more business! Diamonds are a girls best friend and Chris knows how to hook a girl up!

5-Star service! I called and spoke with Billy informing him I was pressed to get a ring I had resized and the prongs fixed before Thanksgiving and he had it done a day before! Communication=5-Stars : Speedy Service= 5-Stars : Workmanship=5-Stars! He was very informative and didn’t give me a run around nor did I feel any pressure like I experienced with a competing Jewelry dealer. I’m happy with the service I received and I believe you will be too if you give these guys a chance! Thank you Billy aka “My life Saver.”Update: I can’t begin to tell you guys the amazing service that comes from Platinum Jewelers in Franklin! (See the above review) my now fiancé gave me the wrong ring size. I took it back to Mr. Billy and he was able to get it fixed to the proper size. Not only did they fix the ring size swiftly, but they did it at no charge! I truly don’t have the words to describe the way these guys do business! I recommend them to anyone in need of a jeweler! Thank you Mr. Billy! You have a loyal customer here!

Best. Best. Best!!!! I bought a ring from a Nashville jewelry store named village jewelers. The first diamond was too small for the ring but they sold it to me anyway. Then I upgraded to a bigger diamond at Village and they sold me a diamond with a spot in it that had been graded by an unreliable company for the price of a high quality diamond. I called platinum jewelers and met Chris. He was incredibly understanding and gave me an education on what had happened to me and showed me what diamonds are really worth. He recommended just the right size and grade to give me the biggest bang for the buck. The diamond that I had bought from Village Jewelers was actually too big for the ring and they had crammed it in there anyway. Chris had his jeweler custom make the exact same ring but in a larger size to fit the diamond that I bought from him. Now he is custom making the wedding band as well! The wedding band that I bought from the other jewelry store was a different carat weight of gold than the engagement ring and did not really match the ring. I paid an exorbitant price for it as well.It has taken me 2 1/2 years to recover from purchasing the original wedding band and engagement ring from the other store. With the help of Chris I am now completely satisfied and my wife was literally astounded when I surprised her with the custom engagement ring. It was exactly like the original but larger to fit the diamond that he sold me for the RIGHT price. His jeweler did an amazing job. The engraving was perfect. I got a much larger diamond and better quality for the same price that I paid for the terrible diamond from village jewelers. As a note, I was driving by village jewelers the other day and saw that they are out of business! Maybe he retired? Or, maybe not ....Thank you Chris! I tell everyone I know that is looking for a ring to come to Platinum Jewelers.Chance :)

I brought my fiancee in to pick out her engagement ring. After not finding what we wanted, Chris had a 3-D rendering brought up with her ideal ring. A couple weeks later I had purchased a custom built ring at a fraction of the cost from a chain jewelry store. I will never go anywhere else.

IF I COULD GIVE 0 STARS I WOULD.I FINALLY got my rings back (when I decided to file a police report and as I’m at the police station he calls to let me know my rings are done).As I’m explaining the situation to the police officer, he tells me “I’m going to guess which jeweler you’re talking about, Platinum Jewelers? Owners name is Chris?”I DIDNT EVEN HAVE TO GO INTO SPECIFICS BEFORE LOCAL LAW ENFORCEMENT KNEW WHICH STORE I WAS TALKING ABOUT AND WHO RAN IT!!!!!!The police officer followed me up to the store to help me retrieve my belongings. He returned my property BUT he never even tightened the center stone which was half the reason I took it up there. At least he resized it, BUT DIDN’T EVEN STAMP THE 18K BACK ON IT. It took THREE WEEKS to get a ring sized, and the entire time he didn’t answer the phone, he kept his doors locked and lights off during normal business hours. He told me to meet him on two separate occasions to give me my belongings ONLY TO FIND THAT HE GHOSTED ME BOTH TIMES. That’s why I went to file a police report. If you EVER want any jewelry from a local Jewler, or need any repairs or cleaning, take your business elsewhere but DO NOT TAKE YOUR PRECIOUS JEWELRY TO CHRIS AT PLATINUM JEWELERS IN COOLSPRINGS.

I needed a custom design and they were absolutely wonderful to work with. Billy was patient while I finalized my decision and he absolutely knocked it out of the park upon delivery! I will not only be back, but will refer anyone who asks.

Left watch to have fixed and can not get back

This place has extremely disappointing customer service. My husband and I stopped in over a month ago to have a custom ring made and we still havent received any CAD work or 3-D renderings, even after putting 25% of the money down (which we werent asked for until almost a month later) and being told it would only take a few days multiple times. The owner, Billy, was supposed to call my husband back and never did...instead he had someone else call us days later. They apparently dont have a designer on site to communicate directly with either. It seems almost every step of the process is outsourced and complicated. We feel as though they have lied and deceived us the whole way through, and plan to take our business elsewhere.

I love Platinum Jewelers! They have repaired broken jewelry, resized a ring, bought my old gold for a fair price, and most recently took three diamonds I had and set them into my absolute dream engagement ring. Their options are endless, and they have literally met every jewelry request Ive had in the past year. Your only trouble will be choosing from their huge assortment; its brilliant and shiny!I was referred to them by a friend whose husband purchased her engagement and wedding rings there, and I couldnt be happier. They are the only jewelry store in Nashville/Franklin that I need.

Went to sell a 14k gold ring. Guy offered $46 for and and then wrote me a check. Went straight to a branch of the bank they bank with and they could not cash it due to insufficient funds.

Chris and his staff are amazing. They understand customer service!! And the their jewelry is par excellence.

Absolutely amazing experience. Chris and Billy are wonderful to work with and I couldnt be more excited about my ring!!

I went to every big name, non-mall type jewelry store in Nashville. For the most part, I walked out of every one of them either more confused or angry about my experience. I was often told something either couldnt be done or that it would take months to make. I was also hit with crazy warranty stipulations, hidden fees, and bloated prices due to the ring being a designer piece. The worst part was being repeatedly hit with one line sales quips -- my favorite coming from a guy who attempted to make me feel ignorant by telling me that I obviously dont know how long it takes for a custom suit to be made, while standing there in an un-tailored suit he wore right off the rack from Sears. But the one thing that made me mad as hell was once they figured out my max budget, I want shown anything less (and often times, more).*That was reminiscent of every place I went with the exception of Platinum Jewelers. When you walk in, youre not going to find people standing there in suits, breathing down your neck. I said I was only looking and asked them where the engagement ring settings were. They pointed me over to the rings and let me browse at my leisure. For a guy, you dont know how much that was appreciated.*Once I started looking through different settings, I ran into the same problem I had everywhere else. I couldnt find one that was just perfect. After voicing that to Chris he, instead of belittling me for wanting to change a designer ring, got excited and said lets just make one. I must have pieced together 5 different rings to get the exact look I was going for. Two days later I had a computer image mock-up in my e-mail.*After a few tweaks, he had it made and my diamond set with no issues. And guess what? It didnt take him months and he never once told me something couldnt be done. He just did it. But not only that, he did it for about half the price of the other guys and with no hidden fees or warranty stipulations.*The ring is stunning. The heap of compliments my now fiance is receiving has her brimming and I couldnt be happier with the experience.*If you dont at least stop in and see Chris, youre doing yourself a massive disservice.

Took some gold into these guys after going to another place in brentwood. I should have just stayed where I was because the gold rush offered me $2350 and platinum only offered me $1500 Now I dont often write reviews but I sure as hell am this time because thats as crooked as it gets! That really Teed me off.

Chris and Billy are incredible. My fiance and I could not be more pleased with the ring they created for us.

Great service and quality jewellery