With everything marketing is responsible for nowadays, add sales enablement to the list. Good thing Pam breaks it down in this book - offering sound advice, tips, and methods that will have the utmost impact on both marketing and sales organizations. Im proud to be a marketer that thinks through the funnel, and grateful for easy to implement guidance thats in this book.

Didner delivered what I anticipated, in clearing defining what marketers do to support a company’s sales organization. What came as a pleasant surprise were the history lessons, statistics and evolution of technology that are incorporated throughout. From Leonardo Di Vinci to the Industrial Revolution to the Digital Age and AI today, it was an engaging and educational read. I thought I’d skip through sections that did not pertain to a small business owner in the finance world, but that didn’t happen. Didner provides takeaways applicable to all types of businesses in a variety of industries. I am inspired to re-visit core values with our team to ensure alignment, create a “brand persona” (I loved that) and try a new form of marketing outreach. It’s a New Year and a perfect time to challenge yourself and your team!

This book is for marketing professionals who are well versed in traditional marketing looking for a leg up in their careers. You will enable the sales teams to out perform the competition!!!

Its refreshing to see a sales enablement book that is not about sales training and development. Supporting different verticals and sales team as a marketer, I see first-hand how Pams ideas apply to my job. She stresses that marketers need to understand how various marketing elements work together to provide support beyond just passing MQLs. Very true! To run account-based marketing campaigns for strategic accounts, I need to integrate different (paid and organic) marketing elements for targeted outbound marketing. Understanding just one aspect of marketing isnt suffice anymore. Chapters 4-6 are a solid read for marketers who support sales. The same chapters can also provide ideas to salespeople who work closely with marketing.

Pams insights into sales enablement in the era of digital-first marketing are enlightening, and a true game-changer for teams that implement these concepts. Rather than sales and marketing teams operating in silos, Pam presents a collaborative approach that will have a direct impact on the bottom line. Ive heard her speak at conferences, and the content in her books is great. Pams approachable, relatable and chatty style of writing makes her books easy to read and understand.

Practical, comprehensive, wholistic advice for all Marketing and Sales teams.I wish I had this book 20 years ago! I am a marketer who has worked with the field most of my professional career. I’ve learned a lot of the lessons Pam covers the hard way. Reading this book helped put things in perspective and identify things I can do better. This book is a quick read with lots of valuable information. Pam covers everything from the dilemmas we face and why, to who should own what and how to build the right team and framework to succeed. This is an essential guide to help marketers pave the way to sales success.Bravo!

Pam does a great job incorporating multiple perspectives on the most relevant topics facings B2B marketing and sales enablement today. As a content creator supporting B2B tech sales, I found guidance on actionable principles that directly influenced my annual plans and sparked new ideas that have led to incremental opportunities for our sales enablement team.

Pam delivers information in a way that is both practical AND actionable. As more and more sales teams embrace account-based marketing models, the role of sales enablement has never been more important. Its incumbent upon marketers to wrap their heads around the challenges and opportunties that marketing led sales enablement can deliver. The suggested actions at the end of each chapter are great launching points to begin applying immediately the strategies Pam and her line up of industry experts share throughout. A must have reference for every marketer.

No matter where you are in your marketing career, Didner’s new book “Effective Sales Enablement” should be on your reading list. Resource and budgets are often constrained in the marketing department and the sales team is asking for more and more tools they need to complete a sale. Whats a marketer to do? How does one prioritize? In her book, Didner reminds us of the basics of sales enablement, and then takes it many steps further with creative and useful ideas that will allow sales and marketing to work in collaboration to success.

With ‘Effective Sales Enablement’ Pam Didner has contributed yet another stellar work to the cannon of business sales/marketing literature. Her narrative voice is personable and resonates with the experience of one who is well-traveled in the sales and marketing world. Ms. Didner’s coherent understanding of and her real-world solutions for the many challenges facing the implementation of sales enablement in todays market environment are nothing less than inspiring. This is a must-read for either student or sales/marketing professional.

As a marketing leader and former CMO for a technology company, I can attest to the importance of sales enablement. Many companies have marketing teams that develop great positioning and messaging to drive their brand awareness. They also create and execute various demand generation campaigns to help drive inbound leads for sales. Unfortunately the key step of enabling sales is often skipped or marginalized. This can often result in a major disconnect for the clients and prospects who are presented with almost two different companies - the one marketing promotes and the one sales presents. It is critical to connect the two and ensure that both teams speak the same way about the company and its value proposition. This will ensure that clients and prospects trust the brand and its sales team.I could not agree more with Ms. Didner that marketings job does not end when leads are passed over the sales - far from it. Marketing and sales have to align to create a seamless user experience for customers and prospects. Marketing needs to engage with sales and be a key contributor to sales enablement at all stages.A great read if you are marketers who support sales. The book will help you to evaluate your sales enablement strategy in a holistic manner.

Pam Didners book has become my go-to guide for sales enablement!Working closely with sales as a marketer, I know marketers challenges first-hand. I love how Pam Didner covers a wide array of topics from marketing trends, marketing mix, to sales enablement ingredients through compelling case studies across different industries. Didner is a gifted story teller who holds your interest until the last page of the book.With this book, you will gain relevant insight and actionable recommendations on how other marketing and sales professionals have addressed their sales enablement challenges and successfully collaborated. At the end of the day, its about breaking down the silos and proactively working closely with sales:- find commonalities in misalignment- focus on joint priorities and strategic accounts- establish SLAs with measurable metricsEffective Sales Enablement is a book you will come back to over and over if you are supporting sales as marketer!

Great read about Sales Enablement with a slightly different approach from the marketing perspective and how Marketing can support Sales. Hence Pams book goes beryond the usual onboarding and training topices which makes it stand apart from others.