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The new addition to the Pacific Design Center in West Hollywood, California, which spans 40 years of design and construction, is the Red Building by Pelli Clarke Pelli Architects. The first phase of the three-part composition is the Blue Building was completed in 1975 by Cesar Pelli when he was Partner for Design at Gruen Associates. The Green Building and an outpost for the Museum of Contemporary was added in 1988. The Red Building is a programmatic addition to the showrooms and museum of the first two structures.More on this project after the break.Located on a 14-acre site, the buildings are organized around an outdoor plaza. The Red Building is the most dynamic of the composition which already includes the six-story Blue Building that houses showrooms and office space, and the nine-story Green Building which contains a film theater and conference center. The new addition alters the site, creating a more defined public outdoor space. It will house 400,000 square feet of office space and parking for 1,500 cars. The Red Building is composed of two curved, sloping towers atop seven levels of parking. The six-story West Tower slopes inward against the Hollywood Hills to the north. The eight-story East Tower continues the gesture, curving upward and culminating in a high point to the east. A seventh-floor courtyard planted with palm trees is located between the two towers. The walls facing the Palm Court will be of the same technology as the red walls, but will be of white glass to give the courtyard a light, ethereal quality. The courtyard will offer views if Hollywood Hills to the north and the other building of the Design Center. Like the previous two Pacific Design Center buildings, the Red Building will be clad in glass. While the glass of the earlier buildings was opaque, the façade of the Red Building includes both transparent and fritted glass. To create a taut, all-glass appearance, the red glass is held in its aluminum frames with silicone. Award-winning Pacific Design Center is the West Coast’s leading resource for the traditional and contemporary residential and contract furnishings, fabrics, floor coverings, architectural products, wallcoverings, lighting, kitchen and bath products, and accessories.The 1.6 million square-foot campus presents nearly 100 boutique to international showroom brands, representing 2,200 product lines available to source by professional interior designers, architects, facility managers, decorators and dealers.Pacific Design Center also serves the needs of the design, entertainment and arts communities by providing dramatic public and private spaces for screenings, exhibitions, lectures, meetings, special events and receptions.A premier, multi-use facility, Pacific Design Center features two restaurants (Design Cafe & Silver Bullet Express); The SilverScreen Theater, a 294 seat state-of-the-art luxury film venue and reception facility; the Conference Center, a 200 seat facility fully equipped for conferences and meetings, and a Michael Graves designed Fitness Center.Designed by architect Cesar Pelli, FAIA, the beautifully landscaped, 14-acre campus is located in the City of West Hollywood, CA. Pacific Design Center’s “Blue Whale” opened in 1975 at 750,000 square-feet. Realizing Pelli’s original vision, the Green Building followed in 1988 at 450,000 square-feet and, finally, the Red Building in 2012 at 400,000 square-feet, offering class A, creative office space for premier businesses, including entertainment, fashion, technology and the arts.Pacific Design Center is located in the heart of West Hollywood, at the corner of Melrose Avenue and San Vicente Boulevard. Hours of operation are Monday through Friday from 9:00 AM to 5:00 PM. Please contact your design professional or our Design Services Department to refer a designer who will accompany you during your visit.

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