Drove from Iowa to come see a High Country Silverado and they made the process super easy. They were honest and upfront about the truck with the pictures they sent and ended up FaceTiming me to see the truck. They were very flexible with my schedule since I was far away as well, I would definitely buy from them again.

Great experience. Prompt and friendly customer service. Very helpful in getting what I needed. I would go again.

Only people I will rent a car from in Big Rapids. They are super friendly, the cars are well maintained, their prices are AFFORDABLE! The people at Premier have treated me so well at every visit. They have managed to memorize my name, as well as making me feel like a friend rather than a customer. They make renting a car easy and fast as well as preheating the car in advanced so you immediately get to step foot into a warm vehicle. 10/10 would recommend to anyone who needs a car to rent, you just can’t beat their customer service. Thank you guys for making every experience I have with Premier a great one.

Very clean cars and very polite. They are very willing to help

The kind of car buying experience that is superior to any dealership I have ever been. The prices on their stock are the same or better than any where you will go and their staff is unbelievably attentive to every buying experience.I needed a vehicle on a three day window. They didnt have the vehicle I wanted so they had one from Ohio the following day and the price was 7k cheaper than anywhere else and it was the upgraded model. This is the last place I will ever shop for vehicles again!Huge thanks to Pete, Lenny, and my salesman R.J for the 5 star experience you seemed to effortlessly provide!!

Real good people that work with you

This was the 2nd time I purchased a vehicle there. Both have been great experiences. I have 0 complaints. Theyre great people! Not the regular car salesman mentality. Very helpful,honest & curtious!

Top notch service! These guys went out of their way to get us in a rental ASAP when we were stranded out of town! They treated us more than fair....I would highly recommend them!

Great place with great inventory and an awesome sales staff that is willing to work with you on price

We have gone here for years and always been very happy. Great cars and fair treatment. Recently they found me a used truck that others said I would be unlikely to come across given my requirements. Pete found one and had it to me the next day. If you want a good used car that looks new, you really need to stop here and check it out.

Nice guy, vehicles are overpriced and had obvious issues. Said hed call back when he fixed them and never did. Most likely wouldnt buy from him.

These guys are absolutely amazing. I highly recommend them.

Amazing service!! Lenny really came to the rescue for me as I needed a rental ASAP. Quality business and reliable. Highly recommend.

Wish I was closer I love renting cars from these guys

Very friendly and helpful guys with great prices

Great vehicles at a great price. Love keeping it local.

Great local used car dealer! highly recommended!

Honest stand by what they sell. Its hard to find used car dealers doing this anymore.

Great place bought my first truck there when I was 18. Lenny was a great salesman

Great people. .great value .Voted Peoples Choice again for best place to buy a used car.

Great guy to talk about cars with. Honest and very helpful.

Great service and selection. Weve bought several times and wont go anyplace else. See Lenny.

Clean and affordable rental cars, with a friendly staff!!

Great place to buy a car.

Great honest people

Great, friendly sales staff

Very honest, and caring owner!!!

Lenny is a great person